List of 10 Challenges facing Agricultural Marketing and Solutions To Implement

 

List of 10 Challenges facing Agricultural Marketing and Solutions To Implement

Agricultural marketing plays an important role not only in increasing production and consumption, but also in increasing the speed of economic development. The agricultural trade system plays a dual role in the economic development of countries whose resources are agriculture. However, producers have faced many problems when trying to market their crops.
The problem with agricultural marketing is this:
 

1. Addition of low market agricultural products

 
The number of small farmers is high in India. These farmers do not grow fruit for the market. Therefore, the market depends more on large scale farmers. The production of a few large farmers will reach different markets. The result is that the quantity of agricultural products available will not be sufficient in relation to demand. 

2. The manufacturer does not determine the price

 
In the case of consumer products and industrial products, only the manufacturer determines the basic price of the product. And he was sure that his share would come.
 
On the other hand, a producer of agricultural goods does not know the price at which his product will be sold to the final consumer. It is not what the gardener decides. Only intermediaries determine the final price in the market of agricultural products. The producer, of course, is not sure of his income either.

3. Lack of storage

 

Farm produce is perishable. Their products are also seasonal. But they are in demand all year round. This means that the products produced in the fields will be kept in warehouses so that they can be released at the right time in the market. Farmers, who produce agricultural products, may not have their own storage facilities. This is different from the market situation of consumers and industrial companies where the producers have their own warehouses. Lack of storage facilities forces farmers to sell their products as soon as possible. Sometimes they sell at low prices in the ma

Therefore, farmers, like producers, receive low or even zero profit.


4. Problems in Transportation

 
Many cities in India do not have good roads. Therefore, farmers have to rely on bullock carts and other common types to transport their agricultural products. This delays the arrival of the product in the market.
 
Although trucks are increasingly used to transport perishable goods, the cost of transportation is often very high. As a result, farmers get low returns on their production.


5. Long line of intermediaries

 
Agricultural products have probably the longest chain of intermediaries. There are a number of intermediaries in the market such as brokers, brokers, brokers, brokers etc. Agricultural products pass through all these before reaching the final consumer. As it passes each person, the price increases. Therefore, the burden is ultimately borne by the consumer. Therefore, the high price paid by the consumer is not enough for the producer. It's only pocketed by marketers.


6. Misconduct in the market

 
In the market, intermediaries engage in many unethical practices to make quick money at the expense of both producers and consumers. Here are some of these programs:
 
 Using false measurements and measurements. Lying.
 Black-marketing and hoarding and more.

These abusive practices are considered as a major problem in the marketing of agricultural products.


7. No marketing information

 
Product designers and manufacturers receive information from a variety of sources, both inside and outside the organization.
 
Access to the Internet has now given every industrial worker access to any information. Poor and illiterate farmers do not have access to such means to collect market information for their agricultural products.

8. Power is not needed

 
The demand for agricultural products is not affected by the fall or rise in their prices. As a result, the producer will suffer from falling prices during the peak harvest. 

9. No notification

 
Standardization allows manufacturers of goods or industrial companies to get a fair price for their products. Standardization is not necessary for agricultural products. But they can be classified according to their size, shape, etc. But in the market, little importance is given to the design of the product and therefore, the producer receives the same price for different types of products.
ten. natural limit
 
A large number of agricultural products require packaging. Otherwise, they cannot be delivered to different stores. This work must be done by hand and involved in the work. Jute bags, bamboo baskets, etc. is a packaging material. How can we solve these problems effectively

Solution to these challenges

Development of transportation
The backbone of agricultural trade is transportation. Therefore, such roads should be built in rural areas that remain accessible throughout the year. Bullock carts with tires, diesel, patrol trucks or tractors should be available in rural areas. Similarly, the development of railways and waterways is also important, keeping in mind the trade of agricultural products, so that grain and other perishable products can be brought to market..

 

Loan companies
In rural areas, loans are arranged to farmers who are good money, loan sharks, etc., and buy their products and exploit them in their foundations. If the government establishes banks, cooperatives or other financial institutions, this problem can be solved. Rural farmers should be encouraged to spend economically and save money so that when they need it, they will have access to their savings. Because of this, farmers will not sell their products easily and get all the profit. 

 

Use of standard weight
To improve the agricultural market, a specific standard is required, the government should develop and regulate it. If heavy defects are reported, strict legal procedures must be in place to prevent market manipulation. Not only will this improve the sales process, but the customer's desire to cheat will also be limited. 


Publicity of market policy
Adequate provision must be made for the transfer of the authorized price of agricultural products and the amount of production, etc. to inform stakeholders of the truth about agricultural marketing.

 
Training Institute
For the improvement of agricultural marketing, it is necessary to make arrangements for the appropriate training of the staff connected with the administration of marketing. Training in controlled marketing, etc. is very important for improving the agricultural market. • Market study will establish a market study, either by the government or by farmers, which collects useful data about production, consumption, export, the level of demand price, organizational structure, distribution system, etc. and publish them from time to time. 

CONCLUSION

 Marketing helps producers decide what products to produce and when to produce them. Marketing also helps consumers by letting them know what products are available and how much. When done right, it leads to greater satisfaction for consumers and higher profits for producers.adequate measures should be made to eliminates farmers lost


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